Unique, valuable interactivity
The system facilitates valuable exchange of information between your visitors. This is for the benefit of your customers, but also for your own organisation, because it generates valuable market information about your customers. At the same time it increases your customer satisfaction and puts you ahead of competition.
The system stimulates your sales because of the extra, detailed product orientation possibilities. Peers support your (potential) customers. This is one of the major benefits of the Internet - empowering the exchange of information between equals across geographic boundaries. The reliability of the information from peers creates a high conversion - more visitors become buyers.
Valuable content, low costs
Webpages may have the data, but people have the answers. A useful answer to a specific question makes long online searches obsolete. The system not only allows people to ask questions but it also lets them find answers in a knowledge base of available questions and answers. The creation of self-growing content reduces editorial spending and saves time, both for your visitors and for your organisation.
A powerful "repeat visit" generator
As a result of the way the customer interaction system works, visitors are drawn back to your site on a regular basis. Every question automatically generates a personalised e-mail notification and at least two returning visitors: the person who provides the answer and the person who reads the answer. More likely a question generates more returning visits. The question can be sent to several people at the same time.
Get to know your visitors better
AnswerWeb gives you more insight into the characteristics of the people who visit your website. They not only enter their e-mail address but also leave behind demographic information and their interests.
Real time market information
The exchange of information between users generates real time market information: How satisfied are customers with your products or services? Why do they purchase your products? Why do they hesitate to buy? What are trends? etc. The system enables you to gain first hand knowledge and insight into why they buy your products or services, without the need for additional market research.
Active system stimulates usage
AnswerWeb goes beyond other possibilities for interactivity on websites, like chat and forums:
- Questions are send to people who have agreed to answer questions about specific products, services and topics. Asking a question on a forum or in a chat box leaves too much to chance
- The active system enables highly specialised discussion subjects rather than the generalised categories of passive forums
- The system actively provides high attention to each question: at an adjustable interval automatic e-mail reminders are sent out to stimulate people (owners) to answer pending questions
- No dead-ends or non-responses
Efficient customer care, create a community
Your users (owners) answer questions. This takes away pressure from your helpdesk, and saves costs. Users become more loyal and involved with your website and your company. The attractive interactivity and the availability of useful questions and answers create a valuable and up-to-date knowledge-based community for your customers.